Minardi Color Perfect Lighting Helps Introduce LAKME Hair Color for Salons

Savvy business owners know that customers look for value in tough economic times.  Delivering high-quality products and services, such as state-of-the art salon lighting, is what gives a business an edge over the competition.  That is precisely why leading beauty industry distributor DePasquale Salon Systems invited celebrity hair colorist Beth Minardi and Eco-Lite Products, makers of Minardi Color Perfect Lighting™, to help introduce LAKME hair color to some of our area’s top salon professionals.  This invitation-only event was held at the Fair Lawn, NJ location of DePasquale Salon Systems on September 21, 2009.

“At the end of the day it was important that these already exceptional salon owners got valuable information and left with more knowledge to ensure greater business for their organization”—said Joseph Mastalia, President of DePasquale Salon Systems—“Beth Minardi rarely appears outside major hair events and we were extremely glad to host her.” 

Howard Gurock, President of Eco-Lite Products (Tappan, NY), and a speaker at the event, elaborated by saying:  “I was happy to be part of an event that recognized that it’s not enough to simply carry a product or provide a service, it needs to have value.  That’s something we always emphasize with Minardi Lighting. Invest in the best products and services and you can’t go wrong—your customer will appreciate that.  Good salon lighting is what allows salon professionals to work with precision.” 

Beth Minardi treated the attendees to an afternoon of first class education in all aspects of hair coloring and demonstrated the latest techniques on a host of different models.  All of her work was performed under a platform that was built to showcase the Minardi Color Perfect light fixtures. Everyone in attendance marveled at how natural the model’s hair looked and how they were able to see each strand and accurately evaluate color. Gurock also unveiled the latest color perfect fixture from the Minardi family of salon lights … it was their gorgeous 2’ X 2’ recessed LED that has a very modern architectural design, throws off perfect color and is eco-friendly.  Dozens of the attendees commented on the beauty of this new fixture and were amazed at the quality and power of the light.      

The difficult economy has challenged businesses large and small, but key principles of success still ring true.  This notable collaboration among industry professionals (distributor, stylist, and salon lighting company) was on display for the salon owners attending the event, who by getting a high-value experience will be able go back to their salons and provide the same for their clients.

To learn more about Minardi Color Perfect Lighting, visit http://www.salonlights.com/

Tags: ambient lighting, ambient salon lighting, beauty salon lighting, energy efficient salon lighting, light fixtures for salons